About David Goldwich,
the Persuasion Doctor
David Goldwich is a "reformed" lawyer who is committed to helping people get what they want by teaching them how to play the negotiation game and be assertive, compelling, persuasive communicators.
David has MBA and JD degrees from accredited and respected bricks-and-mortar universities. He practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. David is trained as a mediator and has managed small businesses as well.
Recognizing that lawyers perpetuate rather than solve problems, David began lecturing and training in 1995. He has taught at the tertiary level in the USA and in Singapore. As a trainer, David applies the "80/20 Rule" by identifying the few critical tools necessary for the greatest improvement and presenting them in a form that is easy to learn and simple to use. An engaging and award-winning speaker, David uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of three books and numerous articles in his field of expertise.
David specializes in the area of persuasive communications, including:
Negotiation
David advocates the interest-based negotiation approach developed at Harvard to achieve win-win outcomes, though he can also take the gloves off and teach more hardball tactics and counter-tactics. He uses simulations, role play, skits, and interactive sessions to help participants learn and improve critical negotiating skills and behaviors. David is the author of Win-Win Negotiations: Developing the Mindset, Skills and Behaviours of Win-Win Negotiators. He also trains in the related field of conflict management.
Persuasive Presentation Skills
David has delivered presentations to large and small audiences, appears frequently on radio, and hosted a television talk show. As a member of Toastmasters International he has won multiple speech competitions. His philosophy on business presentations is simply this: "It isn't a beauty contest, it's about persuasion!" David has written widely on business and communications issues, and is the author of Why Did the Chicken Cross the Road?: Lessons in Effective Communication.
Storytelling in Business
Telling stories is more than a folksy way to relate to others. It is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. David teaches the many purposes stories serve, as well as how to craft powerful and persuasive stories and master high impact delivery techniques for telling stories that move people.
Influence and Persuasion
David understands that business communications are all about influence and persuasion. He conducts workshops in influence and persuasion techniques, and also infuses these principles into all of his other programs. For example, his Persuasive Business Presentations workshop focuses on creating and delivering a persuasive message for discerning audiences.
Assertiveness
Studies have found that most people are not as assertive as they should be to succeed in their work. These people are not going to be effective negotiators or persuasive communicators, and are unlikely to advance beyond lower to middle management unless they develop assertive behaviors and skills. David has helped many people get what they want in his popular Assertiveness workshops.
Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999. He enjoys art, music, the beach, red wine, chocolate, and anything Italian.
Read Testimonials for David Goldwich 
