Books
There are a lot of books about presentation skills out there. Many of them focus on formal public speaking and emphasize style over substance. These books tell you how to breathe, articulate, project your voice, and make gorgeous gestures with your hands. Do you really think you could learn that from a book? And even if you could, why would you want to? A business presentation is not a beauty contest, it's about persuasion.
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Nearly everything we do in life depends on communication. Yet few of us make the effort to improve our skills in the most important area of our entire human existence!
This easy to read book is crammed full of useful information. Humorous and entertaining, it is packed with practical lessons for building powerful communications skills.
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We all negotiate every day, yet few people ever learn how to negotiate. Those who do usually learn a win-lose approach that is only useful in a one-off negotiation where you will never see the other person again. However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly – our spouses and children, our friends and colleagues, our customers and clients. In today's interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result.
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“Why Did the Chicken Cross the Road is loaded with practical advice and techniques for anyone looking to raise their communication skills to the next level. Goldwich’s style is light, humorous, and conversational, with plenty of amusing stories and anecdotes. Why Did the Chicken Cross the Road can help you communicate better in social as well as business situations, so everyone can learn something new from this entertaining book.”
– Kathi Kapell, Senior Medical Editor, Chicago
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