DG The Persuasion Doctor

Public Workshop

Developing Win-Win Negotiation Skills
(One day)

We all negotiate every day, whether we realize it or not. Yet few people are ever taught how to negotiate. And if we do learn how to negotiate on the job, we probably learn from someone who practices the traditional adversarial approach. This old school, win-lose approach is only suitable for one-off negotiations.

Most of us are expected to negotiate effectively with vendors, customers, and partners repeatedly over a long period of time. We need to achieve good results for our side while maintaining a healthy, long-term relationship with our negotiating partners. In today's world, a win-win outcome is the only acceptable result.

While we hear much talk about the coveted win-win outcome, the fact is this result is not common. Most negotiations will never result in a win-win outcome because of certain common negotiation mistakes and misconceptions. Armed with the right strategies and techniques, you can greatly increase the probability of negotiating a win-win agreement.

This practical and interactive one-day workshop is based on the "principled negotiation" approach developed at Harvard. The focus is on preparing for negotiation and using a framework for negotiating win-win outcomes.

Who should attend

Managers, supervisors, lawyers, purchasing agents, executives, sales and marketing staff, customer service representatives, administrative and technical staff, government officials, and anyone who deals with others.


Tel: (65) 6314 4280, (65) 9793 7286
Fax:   (65) 6767 7310

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Contact David Goldwich today
Tel: (65) 6314 4280, (65) 9793 7286
Fax: (65) 6767 7310
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