VideosMy Story – Why I Left the LawOne of the main purposes of using stories in business is to introduce ourselves. This is an example of how we can choose a story that positions us the way we want to be perceived by our audience. Customer FocusedNearly every company in the world lists "customer focused" as one of its core values. Yet as customers we all know that few companies really focus on us. Instead of including this bullet point in a company brochure, tell a story that illustrates how you focus on your customers. PancakesThis endearing example demonstrates how a story can elicit a response far more effectively than a list of bullet points. Please Don't LitterOrdinary messages don't get noticed. Use vivid imagery, humor, and the unusual to get your message across. The Royal WeddingMany people feel that their own stories aren't interesting enough to share. But people are interested in people, so tell a story that involves you. Why Don't We Use Stories in BusinessMost people in business are reluctant to use stories. But their reasons don't hold water, as Warren Buffett will tell you. The Silent ObjectionSales people are trained to overcome any objection their prospect may articulate. But unless they can overcome the Silent Objection, they will never have the chance to confront the ones that are raised. Facts vs. StoryA newspaper account has just the facts. A personal story connects emotionally. Leader as StorytellerPart of a talk on how leaders can use stories to be more persuasive. While data is the vocabulary of business, stories are the language of life. By harnessing the power of stories, leaders can better communicate their vision, transmit values, teach, inspire, persuade, and move people to action. |
Upcoming public workshopsInfluence and Persuasion Power Tools™
In today's business environment of self-leading teams, flatter organizational hierarchies, and widely distributed expertise, having formal authority is becoming less important. Being able to influence and persuade others is paramount.
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Contact David Goldwich today contact@davidgoldwich.com |
Tel: (65) 6314 4280, (65) 9793 7286 Fax: (65) 6767 7310 |
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