Keynotes
Three Stories You Need to Tell to Sell
You don't sell products.
You sell perception.
This powerful talk explores how storytelling isn't just a marketing tool—it's your competitive edge in branding, leadership, and persuasion.
Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top sales leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead to conclusions; stories tap emotions and lead to action. Stories move people.
I've been studying and teaching organizational storytelling for almost twenty years, and I've found that there are three stories that all top sales professionals must tell:
The story we're most familiar with is actually your third story—your pitch.
You have to earn the right to pitch. You can do that with your second story: your positioning story. This story helps you establish credibility, build trust, and position yourself the way you wish to be perceived.
But the first story is the most critical of all—it's the one you tell yourself—your inner story. It forms your mindset and determines that all-important confidence level.
Top leaders and sales professionals master all three stories.
The Win-Win Advantage
Negotiations are not won in
the boardroom, they are won in
the situation room.
We all negotiate every day, yet few people ever learn how to negotiate. Those who do usually learn the old-school, win-lose approach. However, most of us deal with the same people repeatedly—our spouses and children, our friends and colleagues, our customers and bosses. We need to achieve successful results for ourselves while maintaining healthy relationships with our negotiating partners. In today's interconnected world, a win-win outcome is the only acceptable result.
In this talk, David Goldwich presents a framework for negotiating win-win outcomes, allowing you to shift from reactive deal-making to strategic, confidence-driven negotiating that creates long-term value and builds better business relationships. It focuses on best practices that can be learned and implemented quickly, explained with humor and lots of stories.
The XI Commandments of Negotiating
The road to Yes passes through No.
In this highly interactive talk, David reviews some of the most important negotiating principles, presented with memorable stories, demos, and humor. Laugh, learn, and have fun—everyone will walk away with a few negotiating tips as well.
These tips will make you a more confident negotiator and will save and make you money for the rest of your life.
In this fast-paced session David will show you
The Art of Being Unreasonable
Following patterns helps you survive.
Breaking patterns lets you thrive.
Most people do what most people do and get average results. Extraordinary people use very different means, not only to achieve success, but to change the world. Successful managers, leaders, and entrepreneurs are driven by a strong mission or purpose, beyond building a business and making money. They don't follow the crowd, and they don't worry about what others may think of their unorthodox ways. Being unreasonable, unconventional, and contrarian can make you unbelievably successful.
This inspiring talk looks at leaders in a wide range of fields who have used unconventional approaches to achieve great success. We will share stories and draw lessons from the likes of Muhammad Yunus, Frank Lloyd Wright, Elon Musk, Mother Teresa, Ricardo Semler, and others. An antidote to conformity and mediocrity, this talk will provoke and maybe even transform you as you learn:
WARNING: Do NOT attend this talk if you are approaching retirement!