Books by David Goldwich

This book was written for business presenters. It is ideal for managers who present to no-nonsense bosses, salespeople who present to doubting prospects, entrepreneurs who present to venture capitalists, and lawyers who present to judges, juries, and government bodies. It can help financial planners present to high net worth clients, and environmental activists present to Congressional committees. It can help you sell products and services, tangibles and intangibles, ideas, causes, policies, and visions. The ideas in this book will also work wonders for trainers, keynote speakers, seminar presenters, and anyone else seeking to persuade a skeptical business audience.

We all negotiate every day, whether we realize it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement. This old-school, adversarial approach may be useful in a one-off negotiation where you will probably not deal with that party again. However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly–our spouses and children, our friends and colleagues, our customers and clients. It's essential to achieve successful results for ourselves and maintain a healthy relationship with our negotiating partners at the same time. In today's interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result. This book will show you how to get that win-win.

While we hear much talk about the coveted win-win outcome, this result is actually not common. Most negotiations will never result in a win-win outcome because of certain common negotiation mistakes and misconceptions. The win-lose mindset is so pervasive that it seems natural for many people.

Win-win negotiators value their business and social relationships. They understand that maintaining their winning relationships is just as important as negotiating winning agreements. They consistently achieve win-win results by using a set of win-win negotiating skills and techniques. You too can develop a win-win negotiator's mindset and discover that negotiating can be both fun and rewarding.